Google hit with record €4.3bn fine from European regulators over Android operating system
Google has been handed a colossal €4.34 billion (£3.8bn)
fine by the European Commission for placing restrictions on how its Android
operating system can be used. The fine is the largest ever issued by the
European Commission in an antitrust case and will surpass the €2.42bn penalty
issued to the Silicon Valley firm last year.
Competition commissioner Margrethe Vestager issued the
fine for three "illegal restrictions" on how Android is used.
"It has cemented the dominance of its search engine," Vestager
tweeted. She continued to say Google has been "denying rivals a chance to
innovate and compete on the merits."
The fine is based on the fundamentals of how Google's
Android operating system operates. There are more than two billion Android
devices – including phones, tablets, and watches – being used around the world
every month. Android's code is open-source, meaning it can be tweaked and
edited by device manufacturers.
However, it isn't fully open-source: there are some
elements that Google remains in control of. Crucially, by default all Android
phones use Google as the default search engine and Google Chrome as the default
web browser.
Vestager said Google has become dominant across Europe
for internet search, licensable smartphone operating systems and for the Google
Play app store. "With market dominance comes responsibility," she
explained.
The
findings
The Commission found that Google had required phone
manufacturers to pre-install the Google Search app and Chrome Browser as a
condition for using the Play Store. Google has also made payments to large
phone manufacturers to ensure they exclusively use the pre-installed Google
search app, the Commission said.
Google has also prevented manufacturers from editing and
using versions of the Android source code. "Pre-installation on devices is
an advantage that cannot be matched in any way," Vestager said.
"Google
offers its mobile apps and services to device manufacturers as a bundle, which
includes the Google Play Store, the Google Search app and the Google Chrome
browser," the Commission said in a statement. Therefore, it is not possible for a phone
manufacturer to only install the Play Store and not the Google Search app.
The Commission said pre-installation of apps make it
highly unlikely phone users will download other apps if they already have one
they can use. In 2016 it found that on Android devices more than 95 per cent of
search queries were made through Google.
It didn't say how much Google paid to device
manufacturers to ensure its software was bundled on handsets. However, the
Commission said payments were "significant" and other search engines
wouldn't be able to still make profits if they tried to pay manufacturers.
When it comes to not allowing manufacturers to use non-approved
versions of Android, Vestager highlighted Amazon's Fire OS. The online retailer
wanted to create and license more devices that used Fire OS but it was
prevented from doing so. "The Commission has found evidence that Google's
conduct prevented a number of large manufacturers from developing and selling
devices based on Amazon's Android fork," it said in a statement.
Goog
Google’s nemesis: meet
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Google
announced it would appeal the decision. "Android has created more
choice for everyone, not less," the company said. This means it is likely
the case will drag on for several more years, although Google will have to pay
the fine. It will be held in a closed fund until all appeals are exhausted. The
Commission's decision says Google has to stop its practices within 90 days.
The Commission opened its investigation into Android
following a 2013 complaint from lobbying group Fair Search, which was backed by
competitors including Oracle, Nokia and Microsoft. In 2016, Vestager issued a
statement of objections against Google and Android.
Google
has continually contested it has done anything wrong. "Our business model
keeps manufacturers’ costs low and their flexibility high, while giving
consumers unprecedented control of their mobile devices," Kent Walker, a
Google senior vice president and general counsel, wrote after the
Commission's 2016 statement of objections.
In
an interview with WIRED in 2016 at the time Hiroshi Lockheimer, the
head of Android, said he doesn't make software to help Google. "No one
ever told me: 'Please develop an operating system that somehow helps Google' or
'Please develop an OS that encourages search'. That was never my mission."
Vestager said Google's illegal practices had been ongoing
2011 and were very "serious". This justified the level of the fine,
she added, though didn't go so far as to say Google should be broken up to
increase competition.
Despite the fine, the bigger issue for Google could come
with how it may have to change the Android operating system. The company needs
to act within three months of the ruling to stop the three practices the
Commission outlined. At present, it is not known how Google will change Android.
But, Google isn't the first company to face antitrust
scrutiny for software. Back in January 2009, the Commission told Microsoft it
needed to offer more choice to European users of Windows when it came to web
browsers. Instead of just offering Internet Explorer as a default option,
Microsoft was told to offer a "browser choice screen" letting people
pick their preferred browser.
Microsoft
was fined €561 million in 2013 when it was discovered 15 million
people hadn't been given a choice. But the fine was small change. The bigger
loss was Microsoft's market dominance. In July 2008, according to analysis firm Statcounter, Internet Explorer had a 68.57 per
cent share of the web browser market. By June 2018, it has dropped to 3.12 per
cent. In the same time, Google's Chrome has grown from a zero per cent market
share to almost 60 per cent.
Another
Google fine...
In
June 2017, the Commission hit Google with a €2.42 billion (£2.1bn) fine for
abusing its market dominance as a search engine. Following a long-running legal
complaint from British couple Adam and Shivaun Raff, Vestager concluded
Google was giving an unfair advantage to its own comparison shopping service.
Google demoted search results of its competitors in
shopping comparison, the Commission said. "It denied other companies the
chance to compete on the merits and to innovate," Vestager said at the
time. "And most importantly, it denied European consumers a genuine choice
of services and the full benefits of innovation."
Vestager's team found the number of people using Google's
comparison shopping service had increased 45-fold in the UK, 35-fold in
Germany, 19-fold in France, and 29-fold in the Netherlands, 17-fold in Spain
and 14-fold in Italy. At the same time, rivals lost 85 per cent of their
traffic in the UK and similar amounts across Europe.
Google
denied it had done anything wrong – and is appealing the decision – but
has since made changes to how it shows search results across Europe.
The company is now letting anyone bid for the ads it displays at the top of
product searches.
"There
are no reserved slots for Google Shopping" or other comparison services
Google wrote in a tweet. In a blog post Google said it had
created a "new opportunity" for companies to buy shopping ads. These
changes were first seen in search results at the end of February 2018.
During the Android announcement, Vestager said her team
hasn't decided whether Google has met the obligations of its previous ruling
and was still looking at the case.
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