How Venus Williams Is Serving Up Her Entrepreneurial Dreams
Venus Williams sits in a conference room , surrounded by branding executives and healthy snacks. And the room is starting to get a little chatty. People aren’t focusing on the task at hand. “Shall we continue?” Williams says softly. Most of what Williams says is spoken softly, with a quiet authority, and it’s effective. The assembled people snap back to attention like a rubber band. A conference room may not be where tennis fans picture Venus Williams. But it’s a setting where she’s increasingly at home. It is mid-September, about two weeks after Williams lost in the semifinals of the U.S. Open to Sloane Stephens. What follows the loss has been a whirlwind, full of business meetings for her growing portfolio of outside concerns, which she fits in between training sessions and preparations for the fall Asian season of the women’s tennis tour. Today’s is about EleVen by Venus Williams , her athleisure company, which sells workout gear that Willi...